Rich Goldberg is no stranger when it comes to the performing arts sector. After graduating from Pratt Institute in Brooklyn, NY, Rich became an agent representing and managing some of the biggest Northeast club bands at the time. He also booked many national acts, including Greg Allman, The B-52’s, Billy Idol, Cyndi Lauper, Thomas Dolby, The Romantics, The Ramones and many others.

He left the music business in the mid 90's to pursue a different career path, spending the next 15 years managing major non-profit, membership organizations, where he became an advocate for his members. In this role, he grew those organizations in both membership and revenue. He would regularly meet with members of Congress and was even elected to public office himself.  His communication skills did not go unnoticed, and he was offered the job of Vice President of Public Affairs at a major defense firm. That role eventually led to Rich being promoted to Senior Vice President of Global Communications, President of the company's Charitable Foundation and Chairman of the company's Political Action Committee. Unfortunately, the company was sold in 2012 for $5 billion dollars and moved out of New Jersey. Rich decided to keep his family in New Jersey.

Career wise, it was time to pivot, and Rich quickly launched his own communications firm, R2 Associates The firm focused on the defense industry, and had several billion-dollar clients. In 2016, Rich ran into two musicians with whom he worked with decades earlier. They asked him to manage a new band project. Even though his communications business was growing, he always missed the music business. Rich helped launch the new band in his spare time. As the band grew, they did not go unnoticed, and soon, other bands asked Rich to represent them as well. That was the time that Rich decided to start Ultra Artists, which over the past nine years has grown into one of the fastest growing tribute/legacy agencies in the nation.

In his personal time, Rich remains committed to charitable endeavors important to him, especially those that support injured and homeless Veterans. To date, he has raised over $3 million for those who have served.