Rich Goldberg

Rich's Bio

Rich Goldberg is no stranger when it comes to the performing arts sector. During the late 80’s and early 90’s, Rich was an agent representing and managing some of the biggest Northeast club bands at the time. He also booked many national acts, including Greg Allman, The B-52’s, Billy Idol, Cyndi Lauper, Thomas Dolby, The Romantics, The Ramones and many others. He left the music business to pursue a different career path, spending 15 years managing major non-profit organizations and then leading a communications team at a $5 billion company along with their charitable foundation. When that company was sold in 2012, Rich launched his own advertising/communications company, R2 Associates. In 2016, he came back to music when two musicians with whom he worked with back in the day asked him to manage a new band project. Always missing the music business, he came out of retirement to build their band. Their success was the spark that has resulted in the creation and launch of Ultra Artists, which has grown into one of the fastest growing tribute/legacy agencies. Rich still raises money for causes important, and organizes the Annual VET FEST, raising over $65,000 to get homeless Vets off the street and back on their feet.